Production gave way to presentation throughout the last stage of development. Given that Checkmate will be exhibited in public, the project’s tone, style, and professionalism must be reflected in the promotional materials and exhibition assets. This is a new challenge as promotion is something that has not been accomplished in a previous project. In order to convey the project’s themes, psychological intensity, strategy, and the internal conflict of a grandmaster, this step required creating a unified visual identity.
Visual Marketing & Promotion
hired an artist to create several advertising items that convey tone, style, and atmosphere in order to boost Checkmate’s visibility:
Poster Designs: To capture the dramatic, psychological tone of the project, high-contrast character renderings produced from Maya and Unreal Engine were turned into poster compositions.
Business Cards: To help viewers and prospective employers remember the work, custom cards with clean branding and a distinctive chess-themed visual identity were made for the exhibition.



using social media to track development to keep up momentum and professional engagement:
Updates on LinkedIn: Screenshots of animation testing, camera angles, lighting, and production innovations were frequently shared from Maya and Unreal.
Highlights of development: Viewport provides visitors with a glimpse into the creative process by tracking progress from previs to near-final renders.
In addition to creating a portfolio presence that supports opportunities after graduation, this stage helped create anticipation for the finished animation.
